A man with a plan
Last week, RBP joined Ultimate Packaging’s Sales and Marketing Director Chris Tonge at St Andrew’s Children’s Hospice in Grimsby. Chris was there to present a cheque for £5,000 which marked the beginning of his fundraising crusade – ‘The Ultimate Challenge’.
RBP is on board to manage the communication of the campaign to customers, suppliers and staff, as well as generating as much media coverage as possible. Already in place is a quarterly e-newsletter (distributed to Ultimate’s customer base last week), regular updates on Ultimate’s website (also distributed to suppliers and staff through a RSS feed) and a bespoke Just Giving page (with a direct link from the website).
We invited local newspaper Grimsby Telegraph to attend and secured a full page of coverage as a result – a great start to the campaign!
Posted by Linzi Public Relations on 09 Mar 2010 at 13:59