More Grip-ping news from Dunlop
RBP's digital and PR teams have just finalised the sixth issue of Dunlop's e-newsletter. Earlier today e-Grip was distributed using special statistical monitoring software to more than 1,200 trade partners.
This month's e-newsletter features information about Dunlop's new TR91 trail tyre, interesting news from the world of Dunlop Motorsport and details of the manufacturer's advertising support campaign. Using the distribution software, we can monitor how many people have opened e-Grip and which stories were the most popular. This kind of information is invaluable in helping us to shape the content of future issues - and helps to identify anyone who hasn't opened their email too!
Posted by Nina Public Relations on 06 Oct 2010 at 14:03
Public relations Digital Media PR Advertising