Over the past few months RBP has been working with Bennetts, the UK’s No. 1 for bike insurance*, on their 80th anniversary campaign to fulfil £80,000 of biker dreams.
Amongst the thousands of dreams that were submitted, I was given the pleasure of fulfilling that of Martin Bradley from Doncaster. Martin wanted to spend a day in the pits of a top World Superbike race team, seeing how the best of the best complete the set-up of the bikes, and the ‘best-of-the best’ is what he got. Not only did we arrange for Martin and his guest Leah to spend race day at Magny-Cours with record-breaking rider Leon Camier, but they were also with Camier in the Aprilia garage as his team wrapped up the World Superbike Championship and the final victory of the season.
Martin and Leah’s dream day was complete as they were treated to the full VIP experience which included behind-the-scenes garage tours, team clothing and access to the luxurious Aprilia hospitality facility throughout the day.
Also there to enjoy the experience was News of the World journalist Michelle Tomlin. To see what she thought of the day go to:
To view the story click here
We will continue to work with Bennetts to fulfil many more dreams so watch this space to see who the next lucky winner is.
* Based on brand tracking research in June 2010
Posted by Shelley Public Relations on 13 Oct 2010 at 13:23