ACUK goes live!
RBP has recently completed the design and build of the new-look website for our client Autism Care UK (owned by Phil Burgan). The overall aim was to redesign the whole site from its previous "corporate" look and feel, to a colourful, eye-catching and yet informative domain.
To be able to create this, we first of all needed to find out who would visit a site of this nature. We were briefed that there would be three main target markets: people with autism; parents or support workers; and industry professionals. Obviously, these are three avenues with very different expectations of what they would like from the site and therefore the RBP team created three separate skins to meet these requirements.
When you type www.autismcareuk.com into a browser, you will come to a landing page where the visitor can choose the desired route. Once selected, then this skin is carried through the site on every page.
By creating the website in this way, the RBP digital team has effectively been able to create three sites in one. This fulfils the needs of every target market in contact with the website.
You can take a look at www.autismcareuk.com and see for yourself…
Posted by Lauren Digital Media on 25 Feb 2011 at 12:39
Digital Media Creative Website Autism Autism Care UK