RBP International

The creative, digital and PR teams at RBP are proud to work with Autism Care (UK), which provides the highest level of care for residents to help them reach their full potential.

RBP Chief Executive Roger Burnett has worked on live broadcasts and recorded highlights programmes for the BBC across its coverage of MotoGP, World and British Superbike championships.

RBP attracted Bennetts motorcycle insurance to sponsor the British and World Superbike championships, then successfully managed the client’s PR programme to ensure that maximum exposure was achieved.

The relaunch of the BKS brand by the Thomas Sports Group was handled entirely by RBP, incorporating the creation of the new corporate identity, and website, media launch and ongoing PR activities.

The British Motorcyclists Federation has entrusted the RBP publishing team with the design, editorial and advertising sales for its bi-monthly membership magazine, Motorcycle Rider, since 1995.

After working with BMW Motorrad UK for almost a decade on creative, digital, publishing and PR projects, RBP has been appointed by the manufacturer to drive its global PR programme.

RBP’s long-standing relationship with Brother International Europe started with the agency’s management of Brother’s Jordan F1 sponsorship, but has since developed to include other PR, creative and digital work.

Buell and RBP have common traits: innovative, charismatic, unique, legendary... Perhaps that’s why the agency has pioneered PR, creative and digital projects over the past decade on behalf of the American manufacturer.

Donington Park’s requirement for a strategic marketing approach, which supported its business objectives, led the circuit owner to select RBP as its PR and creative agency.

When Dunlop UK’s advertising campaign was heralded as best practice across the continent, it was a natural step for its advertising and PR agency – RBP – to take on new design responsibilities for its European parent company.

Humberside Airport is the base of regional airline Eastern Airways and RBP, whose flight paths crossed during an advertising pitch and RBP’s subsequent appointment to a revitalised publishing project.

Goodyear threw down the Fulda Challenge to RBP and the agency responded with a full programme of creative, digital and PR activities to promote the British team’s participation in the annual Yukon event.

LCD TV manufacturer HANNspree stormed into the MotoGP, World Superbike and Motocross series under the banner of HANNspree Racing World, with RBP at the helm of its PR, creative and digital sponsorship campaign.

After a long-standing publishing agreement with Harley-Davidson, RBP won the legendary Motor Company’s PR account for UK and Ireland, and has since taken its media exposure and coverage on to a new level.

RBP and Henderson Insurance Brokers have enjoyed a rewarding business relationship for many years with successful work completed in the fields of PR, sponsorship, publishing, creative and digital media.

RBP has created the global corporate identity and brand guidelines for Hitachi Construction Machinery. The agency also publishes its multi-lingual customer magazine, and manages its PR and advertising campaigns in Europe.

After winning a pitch for the Honda Racing account, RBP successfully developed the multiple British Championship winning team’s sponsorship programme, design strategy, PR campaign and website.

The 2004 and 2007 World Superbike Champion, and current MotoGP star, is managed by RBP for all of his racing activities and musical appearances – solo and with his rock band, Crash.

Hard work and loyalty are two of RBP’s founding principles. These are embedded within its relationship with longest-standing client, Kawasaki Motors UK – encompassing the Kawasaki Riders Club and a myriad of other projects.

RBP is proud of its Lincolnshire roots and has supported a wide range of local companies with its creative services. One example is housing developer Keigar Homes, which builds on prime locations across the county.

RBP is playing a key role in the expansion of Leeds-based MMCG – one of the UK’s leading care home providers. The agency’s creative, digital and PR teams have helped to raise the client’s profile and strengthen its competitive position.

Modular Direct has relied upon RBP since its initiation. Not only did RBP create the company name and logo, but it has also developed its distinctive internet presence and targeted promotional materials.

The 1992 British 125cc Champion, 2000 British Superbike Champion and 2003 World Superbike Champion, Neil Hodgson was managed by RBP for 13 successful years, culminating in his MotoGP season in 2004.

RBP was appointed as Q Hotels’ agency for Forest Pines in Lincolnshire. A wide-ranging brief included PR and creative work to promote plans to extend its golf course to local residents and the business community.

Shell European Lubricants is one of the oil companies that RBP has represented in motorsport. The agency’s sponsorship programme ensured that each Shell office exploited the brand’s participation in the World Superbike Championship.

Always on the look-out for fresh talent, RBP signed up a new British Superbike star in 2008. The agency will manage Tom Sykes for his debut World Championship season.

RBP successfully managed a communication strategy involving PR, digital and publishing activities for West Lindsey District Council, which was awarded substantial funding for the regeneration of the Lincolnshire town of Market Rasen.

Yamaha selected RBP to publish its customer magazine, Spirit. The agency managed every aspect of the publication from concept to delivery using its in-house publishing team’s editorial and design skills.