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Multi-lingual

RBP launched the first issue of iGround Control, an interactive online magazine for Hitachi Construction Machinery (Europe) NV (HCME), in six languages last month. However, a seventh version of the publication has just gone live – in Lithuanian! Although the 32-letter Latin alphabet, which is supplemented with diacritics, posed some small teething problems for our digital media and PR teams, the finished result is online now.

Year
2009  2010

Hitting the high notes

Hitting the high notes 06 Jun 2009

The Maria Mallaband Care Group (MMCG) called on RBP to generate publicity for its two new residences in Cheshire this month. RBP arranged for world champion motorcycle racer James Toseland to attend the opening event, held at Bowerfield Court in Disley. The MotoGP star, managed by RBP, is also a talented musician and gave a solo piano performance for delighted residents and invited guests.

RBP invited members of regional press and specialist media to the launch, which also marked the reopening of the refurbished Bowerfield House. The PR team secured coverage of the event in the Stockport Express and Buxton Advertiser, as well as national trade publications.

www.maria-mallaband.co.uk

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