Born in the USA 28 Aug 2009
July and August are always busy months for RBP's Harley-Davidson and Buell PR account handling teams with the launch of the motorcycle manufacturers' new model ranges for the subsequent year.
2009 was no different with the new 2010 motorcycles and bike upgrades being launched to the world on Saturday 25 July from a global dealer meeting in America.
RBP was responsible for co-ordinating the distribution of press releases and images to all UK press, while also identifying key journalists to invite along to a US launch event where they had the opportunity to enjoy the first ever test rides of the new motorcycles.
In addition to ensuring that the machines received the level of national UK media exposure that they deserve, RBP staff were also busy raising awareness among regional press of bank holiday open weekends at Harley-Davidson UK dealerships. The events present the first opportunity for customers to see the new motorcycles.