The sound of music 30 Sep 2009
Earlier this month, the Maria Mallaband Care Group (MMCG) celebrated the opening of its 53rd UK care home, The Belvedere, in Alderley Edge. RBP's role was to generate publicity for the special occasion before, during and after the event.
RBP organised for MMCG-sponsored double world champion motorcycle racer James Toseland, to officially open the Stockport residence. Toseland, also entertained more than 50 residents and guests with a breathtaking solo piano performance.
RBP's PR team invited members of the regional press and radio and specialist media to the opening. Coverage of the event was secured on Rock FM, Smooth Radio, Real Radio and in the Wilmslow Express, as well as national trade publications and websites.