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Multi-lingual

RBP launched the first issue of iGround Control, an interactive online magazine for Hitachi Construction Machinery (Europe) NV (HCME), in six languages last month. However, a seventh version of the publication has just gone live – in Lithuanian! Although the 32-letter Latin alphabet, which is supplemented with diacritics, posed some small teething problems for our digital media and PR teams, the finished result is online now.

Year
2009  2010

RBP is streets ahead

RBP is streets ahead 06 Jan 2009

Leading tyre manufacturer Goodyear Dunlop will distribute its 2009 European Dunlop motorcycle, scooter and off-road fitment guides this month, which were designed by the creative team at RBP.

The project included the translation of four brochures and a leaflet into 27 European languages, including Romanian, Hungarian and Slovakian. This also involved liaising with proof readers in each country, then managing the print and distribution processes respectively.

www.dunlop-tires.com

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