Buell discontinued 30 Oct 2009
As the appointed PR agency for Harley-Davidson UK, RBP has been responsible for handling all media enquiries in relation to the recently announced closure of Buell® motorcycles. The news broke this month following a business decision taken by parent company Harley-Davidson.
The RBP team was briefed on the day of the news announcement and acted fast to liaise with all relevant media and provide interview opportunities, wherever possible, in conjunction with the Harley-Davidson Europe team. Related UK press coverage is the result of ongoing liaison and established relations with key publications.