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Multi-lingual

RBP launched the first issue of iGround Control, an interactive online magazine for Hitachi Construction Machinery (Europe) NV (HCME), in six languages last month. However, a seventh version of the publication has just gone live – in Lithuanian! Although the 32-letter Latin alphabet, which is supplemented with diacritics, posed some small teething problems for our digital media and PR teams, the finished result is online now.

Year
2009  2010

Riding high

Riding high 06 Feb 2009

To boost the profile of the 2009 Buell Performance Academy, RBP has created a striking new promotional campaign, fronted by a brand new website. The wide range of promotional materials incorporates advertising, leaflets, information packs and merchandise.

The overall aims are to increase awareness of the Buell Performance Academy and drive traffic to the relevant website. Consumers are being challenged to experience the true exhilaration of Buell® motorcycles by participating on UK track and off-road events and European tours.

www.buellperformanceacademy.co.uk

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