Brand George 30 Nov 2009
This month, RBP finalised the design and build of Porsche Carrera Cup GB driver George Richardson's new website. The digital media and account handling teams worked closely with the 18-year-old starlet to create an exciting and dynamic site that utilises the latest in website technology, flash imagery, multimedia and interactive features - ideal for George's youthful personality!
Features of this site include: interactive circuit maps, personal blogs, podcasts, Q&A facilities, video and picture galleries, sponsorship information, team details, vital statistics and much more.
RBP's creative team also developed a new brand identity and logo for George, using his race number '28'. As well as featuring heavily on his website, the new logo will be used on his Porsche Carrera race car, team clothing and support vehicles throughout 2010.
The brand identity and website provides George with the ideal tools to develop his racing profile within the UK and attract potential sponsors for the 2010 campaign. Please visit www.georgerichardson.com