Ultimately Green 30 Nov 2009
Ultimate Packaging has launched what it believes to be the world's first environmentally friendly packaging product. This is a major coup as the leading suppliers and manufacturers in the food industry are increasingly leaning towards greener, more socially responsible packaging.
RBP was tasked with communicating the news to the leading specialist, regional and national newspapers. The agency has so far secured hits on seven leading specialist magazines and a regional newspaper is carrying the story in its business review this month.
The story was well-received by the environment editors of the national newspapers. The Independent and Times are holding the story for relevant packaging-related features coming up in the new year.
Watch this space for more exciting developments and check out the company's brand new website www.ultimate-packaging.co.uk designed and built by RBP.