Merry Christmas 18 Dec 2009
RBP is always looking for ways to utilise exciting new technologies in its clients' multimedia projects. This month, the agency's digital team saw its efforts realised with the design, build and distribution of a Christmas e-card for Hitachi Construction Machinery (Europe) NV (HCME).
Using imagery taken by photographer Glenn Blackburn at different job sites across the globe, RBP created an impressive one-minute-long production. This included special snow effects, animation and a Christmas-style background jingle.
The e-card was distributed by email to all HCME dealers and customers and one could say that it went down a (snow)storm! The music has been so popular that it can now be heard on clients' mobile phones.
Click here to view the Christmas card