Big Brand 31 Jan 2010
A well-recognised brand can become a company's most valuable asset. This statement is even more accurate for organisations that offer branding solutions themselves. Brand licensing specialists Brand 7 recognised the importance of developing a corporate identity that portrayed its ability to take products in a new direction and offer added value.
As a result, the company approached RBP with a brief to create a new logo and brand image. In order to achieve maximum impact, RBP consulted with Brand 7 to gain an insight into the personality of the organisation and what it could offer its clients. The result is a simple, professional and efficient visual identity that practices what it preaches. The new look will be used in all Brand 7's communication tools, including stationery and a forthcoming website.