Tyred out 28 Feb 2010
Following a long and successful working relationship with Dunlop Motorcycle Tyres UK, the manufacturer has engaged RBP for another year. As well as handling Dunlop's UK advertising media buying for 2010, we have also extended our responsibilities to include various design projects and a fully-integrated Dealer Marketing Service.
We finalised our first DMS project for the tyre manufacturer in February. e-GRIP is a digital version of its printed counterpart, GRIP, which is designed to communicate product and marketing news to the manufacturer's extensive database of dealers, suppliers and distributors. The debut issue has a modern design, that adheres to Dunlop's extensive CI Guidelines, and includes racing news and information about its new products.