A first-class win for F1 06 Jan 2009
The new home of the British Formula One Grand Prix has appointed a new PR and advertising agency. Donington Park, currently undergoing a £100million redevelopment programme ahead of hosting the 2010 F1 World Championship, has selected RBP to communicate with media, fans, competitors and local residents.
In addition, RBP has been briefed to create a dynamic ad campaign targeted at motorsport fans and the corporate market. The agency will also produce a wide range of promotional materials, such as newsletters, brochures and posters.