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Multi-lingual

RBP launched the first issue of iGround Control, an interactive online magazine for Hitachi Construction Machinery (Europe) NV (HCME), in six languages last month. However, a seventh version of the publication has just gone live – in Lithuanian! Although the 32-letter Latin alphabet, which is supplemented with diacritics, posed some small teething problems for our digital media and PR teams, the finished result is online now.

Year
2009  2010

SportSmart success for Dunlop

SportSmart success for Dunlop 31 Mar 2010

This month RBP has finalised a striking advertorial for Dunlop Motorcycle Tyres UK. The British manufacturer has recently launched a new hypersport motorcycle product - SportSmart - and the advertorial was designed to inform dealers and wholesalers of its performance and capabilities.


In a recent back-to-back test at Dunlop's track facility, Mireval, in Southern France, the new SportSmart was put to the test by an independent body who rated it up to 40% better mileage than three of the brands' major international competitors! Following this success, we'll be placing more SportSmart advertisements in all the major consumer motorcycling titles, so watch this space... 

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