Tracked to RBP 31 Mar 2010
RBP has recently been appointed as the PR agency for new motorcycle tracking device, Bike Trac. The innovative unit was developed by GPS specialist, Road Angel, and is destined to revolutionise the two-wheel industry.
RBP's account handling team has been tasked with increasing awareness for the device through specialist motorcycling and consumer lifestyle media. The agency will work closely with the Bike Trac team to engage key journalists as ambassadors and communicate the product's key benefits, which include safety, journey tracking and security.