Wheels of fortune 06 Feb 2009
RBP's PR account with Harley-Davidson and Buell has been expanded to include a regional campaign with the manufacturers' dealer network. The agency has already established strong relationships with dealers in its capacity as the press office for Harley-Davidson and Buell UK over the past two years.
The RBP regional PR team will now contact the British and Irish motorcycle outlets on a weekly basis with news of local events and other promotional opportunities. This will help each dealer to maximise coverage in their target media using the agency's extensive database.
www.harley-davidson.co.uk
www.buell.co.uk