Dunlop’s ticket to ride 30 Apr 2010
This month, the RBP account handling team headed to Silverstone to help co-ordinate a special event for Dunlop. The two-day "Ticket to ride" experience was designed for the tyre manufacturer's key UK dealers - and press - to test some of its hypersport products, including the Sportsmart and GP Racer D211, on the racetrack for themselves.
The event was broken into eight zones including four on-track sessions and four informative seminars. RBP was on hand over the course of the event to assist with photography, dealer enquiries, press liaison and general co-ordination. The agency will continue to follow-up with some of these key dealers over the next few weeks as part of its Dealer Marketing Service (DMS) activity.
www.dunlopmotorcycle.co.uk