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Multi-lingual

RBP launched the first issue of iGround Control, an interactive online magazine for Hitachi Construction Machinery (Europe) NV (HCME), in six languages last month. However, a seventh version of the publication has just gone live – in Lithuanian! Although the 32-letter Latin alphabet, which is supplemented with diacritics, posed some small teething problems for our digital media and PR teams, the finished result is online now.

Year
2009  2010

Mine of opportunity for Hitachi

Mine of opportunity for Hitachi 30 Jun 2010

RBP has secured PR hits in two of the biggest international mining publications for Hitachi Construction Machinery (Europe) NV (HCME). World Coal and Mining Magazine featured reports following the Hitachi account team's recent trips to mines in Northern Spain and Kazakhstan respectively.


After sending first-class information and photography of the Hitachi excavators and dump trucks working on the mines, RBP secured a four-page feature in World Coal and achieved 'Mine of the Month' in Mining Magazine.


More photography and full customer reports from the mines feature in HCME's customer magazine, Ground Control. Watch this space for more coverage from the team's latest trip to Morocco!

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