Coming to a high street near you... 30 Jun 2010
Everyone at RBP is excited about the new range of Harley-Davidson fashion wear, which hits the UK high street in 2011. However, preparation to launch the collection has already begun...
This month, the RBP account team has been out on location to help direct the photo shoot for the key male/female pieces in the range. It was then down to the creative team to transform the images into an eye-catching brochure to display in Harley-Davidson's dealers across the UK, as they will be exclusively stocking the 2010 Autumn/Winter collection from August as a precursor to the high street unveiling.
The result is a clever A6 concertina folded booklet, which showcases the men's collection on one side, and the women's range on the reverse. The design is unlike anything produced by Harley-Davidson before, and really complements the edgy look of the new fashion collection. See for yourself at www.h-dfashion.com