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Multi-lingual

RBP launched the first issue of iGround Control, an interactive online magazine for Hitachi Construction Machinery (Europe) NV (HCME), in six languages last month. However, a seventh version of the publication has just gone live – in Lithuanian! Although the 32-letter Latin alphabet, which is supplemented with diacritics, posed some small teething problems for our digital media and PR teams, the finished result is online now.

Year
2009  2010

A star performance

A star performance 06 Feb 2009

RBP has created a dynamic website for the 2009 Buell Performance Academy. Designed to act as a hub for the brand in the UK, the website encourages visitors to try a range of Buell® motorcycles on track and off-road across a variety of events and tours.

Participants can book online, post reviews and download images of themselves in action at events. The website also features news and race results, instructors' blogs, competitions, and a regular e-newsletter.

www.buellperformanceacademy.co.uk

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