Harley-Davidson revs up for the Model Year 12 launch 31 Jul 2011
This month RBP International has co-ordinated an integrated PR campaign for the UK launch of Harley-Davidson’s Model Year 2012, which this year included the brand new Switchback and a 10th anniversary edition of the Night Rod Special.
RBP was responsible for observing the global embargo and sending out press releases to specialist press, both online and print, national, lifestyle and freelance press contacts. The RBP team also wrote and sent targeted press releases to regional press in the vicinity of authorised Harley-Davidson dealerships and emailed an e-shot to customers and prospects.
After the information was sent out, RBP was on hand to answer any calls or emails from the press requesting further information or images and to respond to any questions.
RBP is also responsible for the press fleet of Harley-Davidson® motorcycles and will be receiving the new bikes in September to organisine the loans of the bikes for press tests.
More information about the new models and other Harley-Davidson® motorcycles on their website.