Leading from the front 21 Mar 2009
RBP has secured significant media value through extensive coverage in the top international construction magazines for Hitachi Construction Machinery (Europe) NV (HCME). The agency supplied photography, press releases and feature reports to maintain a high profile for the leading manufacturer.
The latest Hitachi mini excavator appeared on the front cover of International Rental News and a product review was included inside. Demolition & Recycling International selected an image of the ZX470LCH-3 demolition model for its front cover, featured a report on the new ZW140 and ZW150 wheel loaders, and included an article about a loyal Hitachi customer in Switzerland.
World Coal and Mining Magazine featured the new Hitachi mining excavators, the EX3600-6 and the EX1900-6 respectively. Aggregates Business Europe reported on a Hitachi job site in Norway, and World Highways published a story on the ZX470LCH-3 working in Marseilles.
www.hcme.com