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Multi-lingual

RBP launched the first issue of iGround Control, an interactive online magazine for Hitachi Construction Machinery (Europe) NV (HCME), in six languages last month. However, a seventh version of the publication has just gone live – in Lithuanian! Although the 32-letter Latin alphabet, which is supplemented with diacritics, posed some small teething problems for our digital media and PR teams, the finished result is online now.

Year
2009  2010

From Paris with press packs

From Paris with press packs 22 Apr 2009

RBP has created an interactive CD press pack to distribute at a European construction exhibition this month. Produced on behalf of Hitachi Construction Machinery (Europe) NV (HCME), the comprehensive kit was given to international journalists attending the Intermat trade show in Paris.

Press releases, model specifications and corporate information was included on the CD in both French and English versions. Images of the Hitachi machines on display at the exhibition were also available for users to download.

www.hcme.com

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