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Multi-lingual

RBP launched the first issue of iGround Control, an interactive online magazine for Hitachi Construction Machinery (Europe) NV (HCME), in six languages last month. However, a seventh version of the publication has just gone live – in Lithuanian! Although the 32-letter Latin alphabet, which is supplemented with diacritics, posed some small teething problems for our digital media and PR teams, the finished result is online now.

Year
2009  2010

Success on the track

Success on the track 22 Apr 2009

To mark the debut of BMW Motorrad in the World Superbike Championship in 2009, RBP is focusing its PR activities on the German motorcycle manufacturer's motorsport success. BMW has successfully launched a new Superbike, the S 1000 RR, which makes this a landmark year for the brand.

In addition to the introduction of this and several other models, RBP will continue to highlight a mix of inspiring adventure, sport and stunt news stories involving riders of BMW motorcycles. The agency also reports on events such as the annual BMW Motorrad Days. All news stories are sent to BMW international marketing managers so they can be distributed to national media and help to maintain a high global profile for the leading motorcycle manufacturer.

www.bmwmotorrad.com

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