A dynamic display 22 Apr 2009
RBP has produced a variety of advertising and communication materials for Hitachi Construction Machinery (Europe) NV (HCME) to strengthen its presence at Intermat. The Paris exhibition is one of this year's largest trade shows for the European construction industry.
RBP developed a creative concept for the HCME stand and incorporated this into designs of product posters, billboards, displays, a French dealer map and merchandise board. The communication materials were the perfect complement to several Hitachi models on display, including the latest excavators, wheel loaders and special application machines.
www.hcme.com